Joe McKendrick of ZDNet invented the phrase “Shovel ready SOA”
I too like this metaphor… I see a lot of digging going on.
I spent yesterday talking to a large enterprise doing SOA and there was a joke that you had to pay a dollar every time you said “SOA”. It’s no longer cool to talk about SOA!
But it was all we talked about all day for four hours, in a meeting with about twenty people. It’s pretty funny. People were “digging it.”
A good friend of mine back in the early days of SOA told me “SOA is like sex in High School… everyone TALKS about it but nobody is actually DOING IT!” It seems like that trend has completely reversed. Nobody talks about it anymore but it seems like everywhere I turn someone is doing it! SOA is so uncool that Enterprise Architecture is now considered uncool. Tony Baer suggests in his blog that we “lose the name”. I suggest that Enterprise Architecture needs REBRANDING. The Daily Show had an excellent example video of how rebranding can help.
Like the “Shovel ready” infrastructure projects like the national road system, the “business justification” is slightly limited on a case by case basis. How can I justify the cost of a highway system if I’m only thinking about going to the store today and willing to spend $1 to get there and back?
But if you add up all of the utilization of the road system, it becomes obvious that without our roads, our economy would be a lot less effective and that having them enables whole new economic opportunities to exist that didn’t before.
So the question becomes–when do you invest in infrastructure? Ask Warren Buffett who says “be bold when others are fearful and be fearful when others are bold”. Or ask Franklin Delano Roosevelt about the New Deal.
It’s 2009, become the change we need.
Stop talking and start digging.
my 2 cents.