Flying Monkeys from Armonk: IBM buys Lombardi
IBM bought Lombardi this morning for an “undisclosed sum”. Having been through an acquisition by a larger company myself, I can only imagine what the Lombardi folks in Austin Texas (and elsewhere) may be thinking.
First of all, let me say that I have a lot of respect for Lombardi. Frankly anyone who can build a company from the ground up to tens of millions in revenue is a terrific success, and in particular, Lombardi was very innovative with capabilities like Lombardi Blueprint. So terrific job and hats off to the people who founded it and built the company to this stage. A magnificent effort and a truly innovative company.
The cultural fit will be very interesting. In looking at Lombardi founder and CTO @philgilbertsr Phil Gilbert’s blog, you can see a post from back in July titled “IT isn’t BPM it’s IBM”. I’ll block quote it below (my bold text added) since I suspect he will take it down momentarily:
It Isn’t BPM, It’s IBM
Yesterday, Dennis Byron of ebizQ presented a false choice between “BPM point solutions” and the stack vendors’ “BPM suites.” But this isn’t the choice at all. IBM doesn’t do BPM, not really, despite the Orwellian marketing rhetoric (although it is a delight to see them describe “Dynamic Process Edition” – a collection of four no-doubt business-friendly Websphere tools – as a “comprehensive foundation to deploy dynamic business processes in response to changing business needs.” BINGO, for goodness sake!)
With just a tweak, replacing “BPM point products” with “personal computers,” this line from Dennis’s post could have been written in 1984: “IT managers and staffers have to ask–again and constantly–do I want to bet my job and my enterprise’s success on personal computers anymore?” Those pesky business users…
The choice isn’t between pure-play vendors and stack vendors, the choice is between BPM or IBM.
What is BPM? I think it’s pretty simple: put the business back in charge of its business assets. And what is IBM? Keep that control in IT.
for some, this is an indication that IBM Lombardi will be a “good fit” since Phil seems to be saying that IBM doesn’t do BPM and Lombardi does–so it would be a smooth fitting integration. But of course it’s not that simple.
First of all, Phil Gilbert rightly points out that the IBM approach to BPM keeps BPM squarely in the IT department with products like websphere and filenet. I know this tendency very well, since my own company, Software AG webMethods for years touted the “business analyst” as someone who would be comfortable using Eclipse-based BPM tooling. We all know that this doesn’t turn out to be the case, and in Software AG’s story led to the acquisition of IDS Scheer.
. Analysts this morning were tweeting about this deal:
The insightful James Governor @Monkchips said that he sees “Lotus (Notes) integration in Lombardi’s near future… I happen to agree more with Neil Ward-Dutton @neilwd who pointed out that IBM now has 3 BPM stacks, Lombardi, Websphere and FileNet, adding to the complexity of their solution.Frankly at a pace of 50+ acquisitions a year, these mega platforms do very little imaginitive product integration. @johnrrymer and @TonyBaer both pointed out that IBM BlueWorks and Lombardi Blueprints will have to be rationalized–the type of integration through infighting that’s much more typical of large company mergers. @TonyBaer compared the positioning (Lombardi as departmental BPM, IBM FileNet and Websphere as Enterprise BPM) with Oracle BPM and BEA Fuego/Aqualogic BPM. @atmanes tweets (and @skemsley retweets) that IBM will perpetuate the division between people, system and document centric BPM with the Lombardi acquision. I happen to agree most with this perspective… with IBM doing over 90 acquisitions since 2003, the amount of proactive product integration will be minimal. Remember that CFOs in large public companies don’t look at product integration as a great source of revenue. It’s looked at as risk and cost.
Sandy Kemsley blogs about the analyst call here, which is chock full of insights. Sandy Kemsley is in general chock full of insights.
The insightful piece of the analysis is the positioning of “departmental” vs “Enterprise BPM. There is absolutely a huge difference between the two. I will be presenting at IDevNews’s BPM_CON II online conference tomorrow. If you’re interested in my perspective on Departmental vs Enterprise BPM and it should be exciting to hear from both IBM, IDS Scheer, Lombardi and Software AG all as independent presenters. The difference between departmental and Enterprise BPM is summarized by the chart below:
As you may notice, as soon as you connect departments in an Enterprise, you are crossing an organizational boundary. As soon as you cross an organizational boundary, you will be in danger of encountering “flying monkeys” from the other tribes in the Enterprise. They should post signs such as this one to warn people:
Now as I’ve defined before in my post “Top 5 Definitions of Enterprise“, the Enterprise is an organization whose mission requires size and longevity. This size and longevity leads to organizational fragmentation in the form of “tribes” and technology silos in the form of heterogeneous and legacy infrastructure. This produces the unique challenges for Enterprise Scale Business Transformation covered in my book “SOA Adoption for Dummies“. Fascinatingly, from this perspective, Social BPM tools such as Lombardi Blueprint, IBM Blueworks and Software AG and IDS Scheer’s AlignSpace actually help organizations collaborate across these very organizational silos. This enables process “optimization” to be defined collaboratively, for as soon as you define “optimal” process in one organizational tribe, another tribe will pop up and insist that it isnt optimal for them. I say it’s fascinating, because the kind of technology infrastructure that straddles technology silos and heterogenaety such as websphere ESB and Software AG’s webMethods ESB is rapidly being connected with technology to address the collaborative needs of Enterprise Process Optimization.
The missing ingredient is the observation that at Enterprise scale, a horizontal process needs to take on some of the provider-consumer structure that you see in SOA, and the governance of those provider-consumer relationships is one of the key aspects to executing Enterprise-Scale Business Process Improvement. So the technology silos and organizational tribes need to be interconnected and aligned, and from a runtime operational perspective, these provider consumer relationships are, in fact, Service Oriented.


- Image via Wikipedia
As much as I appreciate analysts, and these folks in particular, I wanted to add the perspective of someone who has acquired and been acquired many times and look for certain cues that may be lost. In particular the code word “undisclosed sum”. For a Venture Capital backed company, the term “undisclosed sum” is almost like “left to spend more time with his family”. It essentially means the smaller private company folded. In the downturn, despite the incredible updraft of BPM, smaller companies are struggling to:
* make it past Enterprise Procurement onto the short list of vendors
* once established, struggling to rise above the departmental level
* make it past the Project Management Organization and Enterprise Architecture Standards groups
This is why standalone BPM vendors are feeling the squeeze. This squeeze should be even worse for standalone SOA vendors, as SOA is in an earlier part of exponential growth and thus has a smaller updraft. The doubling period for BPM seems to be shorter also. According to IDC, the market opportunity for BPM software will increase at a compound annual growth rate of nearly 15 percent over the next four years, from $1.7B in 2009 to $3.0B by 2013. if you remember my post on the exponential function, this is almost one doubling period. BPM is undergoing such a boom that it will cover a lot of misfires, in any event.
Related articles
- IBM to buy back-office software maker Lombardi (seattletimes.nwsource.com)
- IBM to acquire Lombardi (robbiz1978.blogspot.com)
- BPM Modeling Tool Vendor Celebrates 20 Years of Being First (prweb.com)
- IBM wrings more profits out of declining Q3 (theregister.co.uk)
- IBM bulks out WebSphere’s waistline (theregister.co.uk)

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